Industry Prospects And Attractiveness Amazon Prime...

Industry Prospects and Attractiveness Amazon Prime Service Gaining Subscribers Last year in 2014, Amazon Prime subscriptions increase by an exceptional at 53%, with its stronger growth across the global markets than within the U.S. An estimate of Prime subscribers could be around 35 to 40 million globally at the end of 2014. What special about it is the subscription offers free shipping along with unlimited access to video contents. It could be comparable to Netflix and that streaming content is just providing subscribers with its advance features of the service to draw subscribers. Even though Prime Memberships only made up a small amount of the company’s revenue, according to various reports, the chance of Prime customers willing to buy is almost twice as much as the regular customers. Prime subscribers will continue to grow as Amazon is investing heavily in streaming content to draw in more subscribers. Today trend has to be the Amazon PrimeNow. Retailers always have an online focus in order to maximize profit with the advantages of mobile technologies. Big online retailers like Amazon on the other hand are seeing the advantages of local pickup. The evolving shopping format same-day delivery, 1-hour delivery, etc., through services like Amazon Fresh and Google Shopping Express has greatly increased the need for locally available inventory. Logistics is a major challenge for online retailers, especially those with geographic breadth of operations (Amazon Analysis Report).Show MoreRelatedExploring Corporate Strategy - Case164366 Words   |  658 PagesGlobal Forces and the European Brewing Industry, tests a reader’s understanding of the main issues inï ¬â€šuencing the competitive position of a number of organisations in the same industry with a relatively short case. For a case that permits a more comprehensive industry analysis The Pharmaceutical Industry could be used. 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